Brits wasting £28 billion with dubious internet recommendations

An estimated £28 billion is being lost by Brits each year because they put their faith blindly in anonymous recommendations from the internet when reserving their meals and holidays out. Even though they invest a great deal of time and money in research online before they do there booking, many trust the comments of people on web sites instead of looking for the opinion of people they already know, according to a recent survey.

Two thousand people were surveyed by LoveThis.com the new friends’ recommendation website that was just launched and revealed that at least 33% of all holiday and dining experiences are a disappointment in Britain. That equates to each household spending over £1,100 each year from substandard eating out and time off.

Plus Brits spend over 90 minutes researching restaurants and five hours searching for holiday destinations online meaning at times more time is spent researching where to eat than the time spent enjoying the food you eat.

Trust has become of the largest growing issues for those who use any form of media for advice, help and recommendations. The survey said 40% of the people no longer trust the “official guides” and recommendations from experts. Thirty-four percent agreed about the review sites. Close to 50% do not trust magazines and newspapers. The best advice anyone can get is from family and friends as 60% said what powered them as a better recommendation was word of mouth.

“We wouldn’t ask a random person in the street where to go on holiday, so why are we prepared to trust anonymous reviews online? We are wasting large amounts of our time and money. We should be using the internet to ask friends we trust, rather than strangers we don’t,” said LoveThis founder Alexis Dormandy.

“Britain is overwhelmed by misleading internet recommendations that steer us into poor choices of holidays and meals. Some people are waking up to this. LoveThis is aiming to put that right by filtering all the mediocrity out there, enabling genuine friends to share their personal recommendations with other friends. Whether it is a restaurant, a book or a builder, LoveThis helps you find the best things, from the people you trust.,” he said.

Once signed up to LoveThis, people can build their own profile of ‘loves’ and connect to existing friends through their email and social networks like Facebook and Twitter – adding #LoveThis to your tweets automatically adds the recommendation to your profile, for example. People can make recommendations on anything they want to, via their phones or a computer, and tag them to make them easily searchable by friends.