Creating jobs in Britain isn’t as difficult as you may first think. There have been many revolutionary moments that have changed the face of employment in the UK. Let’s take a look at one of those very moments.
Imagine a man of Indian ethnicity coming to England and opening a call centre, and then going out of his way to make sure that everyone who works there is as comfortable and happy as possible. No, it’s not Opposite Day… this really happened!
The protagonist of this story is none other than Reuben Singh, as you probably already guessed. As the famous CEO of alldayPA and various other ventures, Singh has proved to be an exceptional entrepreneur.
One of the things about entrepreneurship is that you won’t reach the greatest heights of success without being different. Which is exactly the message Singh is pushing these days, and of course he is a living example of the sense behind the strategy. Ultimately he says you have to avoid copying others, because you can’t project self-confidence if you believe someone else is better than you.
Singh is being different with alldayPA by creating a local call centre environment, employing British workers, paying fair wages, and providing excellent working conditions. In fact, he even includes his staff in the decisions about how they should be rewarded for their efforts.
Since undertaking this bold initiative in Human Resources Management for his business, the results have been phenomenal. In an industry that is famous for high staff turn-over and complete burn out, alldayPA has a staff retention rate over 90% and accepts more job applications per day than it can process. Needless to say, it’s a business that rarely has to advertise a vacancy.
Inevitably success leads to expansion, so as alldayPA continues to grow and prosper, this should be reflected in creating even more jobs and considerable flow-on benefit towards stimulating the local economy. Currently the company employs over 200 workers and will more than double that number in the months ahead.
Many business owners look to copy the actions of giant brands that have been very successful, but it must be borne in mind that many of these soulless entities—dare it be suggested the majority—have built a large part of their success on the tears of slaves. Not everyone has the stomach for that kind of action, and I don’t think it’s the kind of mind-set that is healthy to cultivate.
This is why Reuben Singh’s non-exploitative approach to business is encouraging. This is a business that has been able to provide an affordable and beneficial service to its customers over a very long period of time, without ever once considering exploiting the workers or cutting back on manpower. In fact, it is by recognising that the human factors in the business are vital to continued success and the provision of high quality services, that Singh has been able to lead the company to its present strength.
Any entrepreneur or business manager would do well to study the example set by alldayPA and consider this when framing their own Human Resources strategy.