EU rule to dismiss the ticked boxes that share our info online

The European Commission has decided that consumers should not be able to give their consent for services and information sharing from online sources via ‘pre-ticked boxes.’ The concern is that consumers do not understand enough to un-tick the boxes, and are unwillingly giving their consent to activities they do not approve of just to simply get through a registration.

According to new EU data protection laws that were proposed this week and then drafted businesses are not going to be able to use the pre-checked boxes any longer when it comes to data processing.

Rapporteur for the European Parliament’s Civil Liberties Justice and Home Affairs Committee, Jan-Philipp Albrecht stated that consumers should not have to opt out of settings but instead should be offered the choice to opt in. This will help prevent businesses from getting consent for sneaky services.

Also included in the report from Albrecht are proposed amendments to the General Data Protection Regulations that were put in place by the EC back in January of last year. Under the new regulations organizations would have to depend on customers giving their consent before personal data could be gathered, shared, or obtained.

Albrecht also stated that freely given consent will not be the definition of a ‘pre-ticked’ box. However, in order to make sure that the consent is intentional the individual needs to be given free genuine choice and asking them to withdraw consent is not a free choice.

Organizations that rely on their customers offering consent will now have to meet a higher burden of proof that they truly have it. If the proposals are adopted certain industries such as those that are data based or online based will most likely be affected the most and have to restructure the way they obtain information in the future.