Martin Lewis's site set to make him millions

The website was first launched in 2003. It was created by finance journalist Martin Lewis and has gone on to become a real British institution and a UK household name. The website is a free consumer led site which advises individuals on all financial aspects in their lives and includes everything from mortgages, payday loans and insurance. It is a hub of information which guides the average consumer through the minefield of financial products available on all aspects of the consumer markets. Its overall philosophy is to educate consumers to be able to access the best possible deals in the market., an equally successful consumer site offering similar information has announced that they are responsible for the proposed acquisition.

The success of Martin Lewis’s site is illustrated by the following statistics:

The website attracted approximately 39 million unique visitors in 2011
The site attracted approximately 277 million page impressions also in 2011
MoneySavingExpert reported revenues of £15.773 million in 2011

As the world of finance becomes more complicated thanks to the pressures of the recession, clever marketing campaigns and the amount of competition in the market, the content of the site has become somewhat of a British bible for finance. The site helps you to navigate your way around the confusion and gives clear instructions on how to get the best deal possible for a consumer. There is no stone left unturned as the site covers credit cards, loans, insurance, utility bills, mortgages, phones, banking and saving, travel and motoring, consumer deals and family deals. The site is extremely informative and is completely impartial and categorically has the best interests of the consumer in mind.

Martin Lewis has become somewhat of a celebrity in his own right as he is continuously invited onto many consumer programmes including ‘This Morning’, to give his advice and opinion on topical subjects, such as payday loans. On completion of the sale to, Martin Lewis will become their employee. He will lead the editorial of moneysavingexpert so it is likely that we will continue to see him as somewhat of a figurehead for consumer finance. He has even pledged to give £10 million to charity.

There are many synergies between and, therefore the news of the sale today makes sound business sense. It is great that in the darkest times that our economy has perhaps ever seen, these two companies can join together and continue to lead the consumer through this and hopefully towards a more prosperous future.

About The Author: Laura Susstance is a content writer from the UK, when not writing on a freelance basis or writing guest blog posts, she regularly writes on her own blog: