New programme launched to raise public awareness is protecting personal information

The National Fraud Authority has announced a new public awareness programme centered on helping people to protect their personal information from fraudulent activity. The new campaign is also supported by Financial Fraud Action UK and the Telecommunications UK Fraud Forum (TUFF).

Titled ‘The Devil’s in Your Details’ the campaign aim is to help increase awareness of just how important it is to protect one’s own personal information and to make sure that people remember to always check and make sure that they are only handing out personal information to genuine recipients online, in person, or over the phone.

In addition, as part of the awareness campaign the groups are also asking consumers that suspect they have been approached by uncertain scammers that they continue to ask questions and challenge the person. If they continue to feel uncomfortable about sharing, instead of giving in, the campaign urges concerned members of the public to end the engagement and defer to the old saying that one is ‘better safe than sorry.’

Although it is important for every member of the UK public to carefully guard their personal information, the campaign is targeted in particular at women between the ages of 35 to 55 and young adults of both genders between the ages of 18 and 25 since these groups are the most apt to use their personal information on a day to day basis either online or via social networks.

There is also concern about the increasing use of smartphones and other gadgets like tablets that can be hacked or improperly used resulting in the sharing of personal information to the wrong person. The campaign also identifies actions that consumers need to take when using technological devices to help make sure they keep their information safe.