Rogue trader warning issued by, the leading service directory in the motor industry have issued a warning to all sectors about the dangers of being conned by rogue traders who are passing themselves off as being genuine businesses. Established back in 2007, has been growing steadily to reach the current level it stands at with its users exceeding 1.6m.

The company is launching a brand new website in December which, they believe, sets a whole new standard as far as online directories are concerned. This site will offer customers a much deeper and altogether more comprehensive level of info than any other directory in the motoring sector.

Inevitably and perhaps understandably others have been tempted to profiteer on company’s success, but often without any real infrastructure or genuine web traffic these businesses are doomed to quickly fail. Worryingly the often take significant sums of their customers’ money with them.

Even if these businesses are started with the most ethical of intentions they can quickly attract accusations of scamming and mal-practice which have a far reaching and very damaging effect across the web directory industry.

A Motortrades spokesman commented;

“Over the last six years we have built a very successful business, growing as we have from humble beginnings to our current level as a nationally recognised brand. It has taken time, dedication and above all hard work to reach this level. We have no particular issue with others who seek to emulate our success, in fact to a degree we are flattered by it. Unfortunately these businesses are too often built on sand and can quickly come unstuck, trying to run before they can walk. The real issue for Motortrades is that there have been occasions where businesses appear to have attempted to pass themselves off as us. Whether this is intentional or otherwise it is undoubtedly very damaging to our brand and our reputation.

As an established brand Motortrades have a duty to protect our reputation, our business and most critically our customers, whether this means existing customers with whom we have worked hard to build trust, or those we seek to appeal to in the future.

If a motoring business is sold a sub-standard or even potentially fraudulent product in our name, or by a business that’s in any way attempting to pass themselves off as Motortrades then we believe we have a very serious situation which we must address with the utmost urgency.

We will take the most severe course of action available to us to ensure potentially fraudulent behaviour is punished and stamped out.”

Last month stated their intention to improve the image of the web directory industry by introducing new levels of transparency and openness to their operation. Staff must follow strict codes of practice in customer liaison ensuring clarity and honesty.

Commenting further Motortrades spokesman said:

“Having taken steps to improve the professionalism and efficiency of our industry we are determined that a few rogue traders will not succeed in dragging our industry backwards.”