Tesco allow customers to turn gold into charitable donations

Tesco have just made the announcement that they are going to be allowing their customers to support their chosen charity in a new way. This year, the company have chosen Cancer Research UK as their charity of choice and customers who choose to exchange gold through the new Tesco Gold Exchange programme are going to have the option to give a percentage of their proceeds from their gold directly to the charity.

The supermarket are then going to add money to this in order to make it even more worthwhile. This money is going to be used directly for reaching the £10 million fund raising goal that is going to be given to researchers working on how to detect cancer earlier. Having an early diagnosis of cancer increases people’s chances of survival as treatment can be given at an earlier stage.

The partnership comes as Cancer Research UK’s Race for Life, which is being sponsored by Tesco for the eleventh year running, gets into full swing. Race for Life is an amazing women-only series of events where women can choose whether to walk, jog or run a 5k or 10k route.

Euan Ballantyne from Tesco Gold Exchange said, “Trading in unwanted gold is a great way for everyone to get involved in fundraising. It’s a quick and easy process and can be done online from the comfort of your own home.”

Claire Rowney, Head of Corporate Partnerships at Cancer Research UK said: “We’re always keen to explore different ways to fundraise and that’s why we are working with Tesco Gold Exchange to offer our supporters a new way of contributing towards our life saving research. Donations will mean our scientists can focus on more research to find out how we can get cancer diagnosed earlier and help more people to survive cancer in the future.”

For more information visit: www.tescogoldexchange.com