Having used a special tool to assess how readable text is, it has been discovered that when it comes to the terms and conditions of online bookmakers, at least two fifths of users in Britain cannot understand them when reading them due to complexity of the way they are written. It was also revealed that one third of terms were written in such a way that they are deemed only suitable to be understood by those who have reached a graduate level of education.
The SMOG formula was used to assess the T’s & C’s of 36 prominent online bookmakers. This system is used to gauge how readable text is, whilst at the same time estimating the level of education someone needs to understand a specific piece of writing.
According to the assessments made, each of the thirty six bookmakers’ terms require a literacy level of at least Level 2 or higher – a level that means at least 43.4% of the English adult population would not be able to read the text. Thirteen of the bookmaker terms and conditions assessed in the study were suitable for a graduate level audience.
The research was undertaken by betting tips website www.bettingexpert.com, after finding that the average bettingexpert user has accounts with four bookmakers. As such, the community accept bookmaker terms and conditions frequently, but may not be reading nor understanding the complexity of the sites’ terms of service.
According to the research of thirty six of the most prominent online bookies, the longest terms and conditions, coming in at almost 40,000 words – or half an average-length novel – belong to BetClic. The SMOG formula estimates that BetClic’s terms are as complex as Leo Tolstoy’s War and Peace. The shortest is eleven book pages long and belong to BetVictor, estimating 250 words per book page.
A full table of results can be seen in this blog post: http://www.bettingexpert.com/blog/terms-conditions-study