Increasing problems with rogue retailers of tickets and ticket fraud have meant that the society of ticket agencies has relaunched the ‘industry kitemark’ scheme. For the first time the scheme is offering to cover entertainment outside of theatres.
The move to bring back the scheme is being organised by the agency as well as the Office of Fair Trading. It is also supported by a great many ticket sellers including, The Society of London Theatre, the National Arenas Association, and the Concert Promoters Association. The new scheme is being declared as the new industry standard and its logo will be featured on all authorised ticketing websites. This will prove that they are secure, trusted and safe.
Those who sign up to the scheme will also know that if they do not provide tickets as stated they will be fined and other penalties will be levied against them. There will be strict trading rules that they also have to adhere to.
In 2006, Tessa Jowell was the culture secretary and she issued a warning about the industry. She highlighted the problem of fraud and said that the government should introduce legislation governing the area. Later consultation decided that self-regulation within the industry was the best option.
The scheme is similar to one currently being operated by travel agents in the UK. The secretary of STAR is, Jonathan Brown, who has said, “Fraud in the industry is a widespread problem and we need to tackle it immediately. This solution is a good step towards this.”
The National Fraud Authority has recently stated that ticket fraud in the UK is estimated to be nearly £170 million. Mr Brown also added, “we need to restore consumer confidence as this is essential to the survival of the industry.”