UK freelancers benefit as BRIC economies continue to grow

An Advertorial Feature

As the economies of Brazil, Russia, India and China continue to develop, the economic growth seen by the “big four” is having a direct impact on Britain’s job market, claims leading online business exchange company,

Although it’s true that the UK job market has certainly suffered tremendously at the hands of the latest economic downturn, the problem seems to be being reversed by the burgeoning trend in freelancing and hiring freelance workers., Europe’s largest online marketplace, reported back in April this year that the first three months of 2011 had the company’s most profitable quarter in its history thus far – a success that it attributes to a growing trend in ‘reverse offshoring’.

While in the past, the UK has turned to the cheaper workforces of developing countries to complete expensive, skill-specific projects, the reverse is now beginning to happen.’s CEO, Xenios Thrasyvoulou, explained in a press release following the company’s record profit announcement that the developing BRIC nations are now beginning to recognise that Britain has indeed got talent – especially when it comes to the digital world.

“There was a time when hiring freelancers to deliver digital work online was universally perceived as western businesses outsourcing to inexpensive offshore labour – particularly from the subcontinent or Eastern Europe,” said Thrasyvoulou.

“However, we’re seeing the reverse happening more frequently than ever before. It’s partly due to the economic strength and growing confidence of the BRIC nations, but it’s also influenced by the positive reputation of British digital skills internationally.”

And not only are BRIC economies buying British, but more mature nations such as the US appear to hold our freelancers in high esteem. also reported that in the first quarter of 2011, the number of US businesses searching for British digital freelancers rose by an incredible 714 per cent on the same period for the previous year. also found that the most desirable skills sought by overseas companies were principally digital-based, including web and software development, search engine optimization and specialisms in social media platforms such as Facebook and Twitter. So freelancers looking for programming jobs or graphic design jobs, for example, would do well to register and look for projects on

It seems that the trust between freelancers and companies worldwide is finally beginning to strengthen. As with any new enterprise, people tend understandably to be initially wary, but when they see proven results as with PeoplePerHour, they will slowly begin to buy into the new concept.

The added bonus that offers its accountholders is that of the standardised review system. Freelancers and businesses alike will be rated after each project, based on criteria such as work quality, communication expertise/skills and timeliness, which gives any future prospective client or freelancers the opportunity to see what kind of organisation or person they’re dealing with. This way, everyone wins, and the service will only continue to improve as the company continues to grow.