When buying online it is important that consumers make sure that the retailer is keeping the details of the card safe. However, recent research has suggested that most people are failing to do this when shopping online. The research has been published by YouGov and shows that around half of those shopping online do not check to see whether the website is secure before handing over their card details.
Equally worrying is that most consumers also do not check to make sure that the website has a real-world address and contact number. This can be a good way to make sure that business is legitimate and checking out the address to make sure that it is really a location where they are based is an important step. If a business does not have a physical location then it can be very hard to get your money back if the products never arrive.
The good news is that over 90% of people shopping online do take some measure of precaution, whether this is checking that their virus software is up-to-date, checking that their Internet communication is encrypted, or making sure that a website has a real-world location.
The survey showed that people in the north-east and Yorkshire were the people most careful about shopping online and over 60% of them said that they check to make sure that the website was clear before buying. In London only around 40% of people checked.
Callcredit is a consumer data firm and Owen Roberts is in charge of credit checking and he has recently commented about the figures, “At this time of year people find it very easy to get caught up in a Christmas shopping frenzy and they see great deals online and a very keen to take advantage of them.
The problem is that consumers might rush into the purchase without checking to see if the site is secure and this means they are more susceptible to being scammed. I would strongly urge people buying online to make sure that they are buying from a reputable dealer who will protect your card details effectively.”